The landscape of legal marketing technology has changed a lot. It used to be billboards and catchy jingles (some firms still use those methods), but now law firms can use artificial intelligence to hone their client base. Ask yourself, “Is my law firm still stuck in the past?” To help your firm think about ways AI-driven legal marketing software can boost lead generation, we’ve compiled a list of five potential use-case scenarios.
The Need for AI-Driven Legal Marketing Software
Marketing for lawyers is tough. Strict ethical rules combined with an industry that leans conservative makes it hard for attorneys to make a name for themselves. It is also hard for prospective clients to learn about what makes one practice different from the next. In all but the most successful practices, this often makes it difficult for legal professionals to increase their firm beyond a few new client referrals every month.
Many legal professionals enjoy the fact that AI has finally made its way to the industry. AI tools are noteworthy for having revolutionized the marketing industry. Following the patterns of people - prospective, current, and past clients a like - makes it possible to use AI to determine who likely wants to benefit from your services and how to best get your message across. This should make it possible for us to predict how effective your future legal marketing moves will be.
Key Features of Our AI-Driven Legal Marketing Software
The software’s driving capabilities introduce simplicity into firm's systems. The software owners no longer have to allocate large amounts of time to peruse files. Now, their browsers are used to update taxation schedules and supply invoices. As a result, compliance with certain business-oriented standards is facilitated.
Celebrating Our Software Launch
Leading up to the launch of the software, we went through grueling development phases where we turned "this would be cool" ideas into real, working features of the software. We did a good bit of coding for each feature, but we also had to do a lot of testing as well to make sure the software was continuously reliable and effective. This stage was about squashing bugs and refining the use-cases for each feature. We knew what we wanted to build and we weren’t going to put our name on it until it met our standards.
Beta users were an instrumental variable of success on this journey as well. We needed to get the software in client's hands to learn how it performs in the real world so we could work out the types of issues and problems that beta users would experience using the software. Similarly, we teamed up with partners in the legal community to fire up the software capabilities and knowledge about how to better position ourselves for what we are trying to accomplish at launch.
Benefits of Using Our AI-Driven Legal Marketing Software
Adoption can streamline operations by eliminating manual work, freeing up teams to focus on important, strategic work. We are seeing a noticeable reduction in time spent reducing project turnaround time. One firm was able to increase productivity by 31% and onboard more clients without sacrificing quality.
There is also a noticeable difference in a team's ability to engage with clients. Using software features, attorneys and screening teams can design a personalized communication strategy for each client and prospect to drive regular check-ins. A case study of a business law firm reported that they had increased their client satisfaction scores by as much as 25% by ensuring that outreach to their client base was meaningful. Client retention was also incredibly high.
Getting Started with Our Software
A step-by-step guide legal professionals can follow to effectively integrate new software into their practice might look something like this:
- Follow introductory tutorials/webinars to understand the software interface. This might sound drown-out obvious, but it is still worth saying. Software providers will put on some introductory lessons that demonstrate basic functionalities. This should help any absolute newbies get over the childish easy basic stuff.
- Consider joining any further, more comprehensive, training. It is understood that with more difficult professional software, mainline manufacturers and software providers will deliver both online and in-person training. Here, they will fill your brain with software knowledge for "at least a couple of days". Literacy training is something that interests me. I like to meet with people and put the "buzz" that I am passionate about in young minds and older people.
- Take advantage of ongoing support. It is the task of some people who work for larger software providers to provide nothing but software support. At training events, young women go to conferences and entertain guests.
- Engage with more user groups. Many more mature/software programs have user groups. Some universities have advice, but also online you can find professional training at a very reasonable price. Even professional CAD (Computer-Aided Design) forums can help students visualize subjects.
AI is changing the game for both legal marketing and targeted marketing in general. The machines can take in millions of data points, select who is perhaps a good client, and then market to that person in a way they think that person will respond to, doing all this during the right part of the day. This approach lets the individual marketer truly make the most out of every chance they have with a potential lead.
Our software does similar work strictly to keep up with engagement. It’s annoying to ask if a client wants to schedule a meeting or a call. The software will automatically manage communications, setting hot leads to the side where they belong: in the hands of the attorney. Not dealing with that makes things much simpler, and if you’re interested in what that would look like at your firm, be sure to sign up for a demo at our site.
